There is a widespread misconception amongst our customers and some end consumers even, that a tyre that is more than a year old has perhaps lost its value and is not the same in quality as a freshly produced tyre, which is false. A few years back, Michelin sent us a pamphlet to circulate within our customer network to do away with this false notion. We will be sharing that pamphlet in this blog post as it counters the issue in more detail.